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Henkel’s anti-pollution range hair care range developed in China.
July 25, 2016
By: Christine Esposito
Editor-in-Chief
Henkel contends that its recently-launched Schwarzkopf Extra Care Purify & Protect range, developed by its local Asia-Pacific R&D team, is the first anti-pollution repair range of hair products. Schwarzkopf Extra Care Purify & Protect is especially designed for Asia and the Greater China market in which consumers are increasing concerned about the damage caused by hazy weather and PM2.5 particles. The line innovatively leverages Henkel’s advanced repairing technology with Mori...
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